ABOUT MINISO
Miniso, traded under the ticker symbol MNSO on the Nasdaq, traces its origins to a pivotal moment in 2013. Our founder, Jack Ye, found inspiration during a family vacation to Japan, where he discovered a multitude of specialty stores offering high-quality, well-designed, and affordable products—many of which were manufactured in China. Leveraging his extensive expertise in product development, supply chain management, and the fashion industry, Jack established Miniso with its headquarters proudly situated in Guangzhou, China. Our brand is dedicated to serving the youth of the world.
Miniso’s fundamental mission is straightforward yet profound: to enhance the lives of young individuals by making accessible a diverse range of affordable, well-designed, and high-quality products. Jack Ye envisioned a world where customers could relish life without compromise.
As our journey unfolded, Miniso embraced innovation and drew on insights from our global operations. We redefined the concept of “extreme adorability” and introduced the groundbreaking idea of “interest-based consumption” in the retail industry. To cater to the evolving tastes of young consumers, Miniso forged strategic co-branding partnerships with renowned license holders, harnessed creative designs, and embraced cutting-edge technology to deliver visually appealing, user-friendly, and engaging products.
As consumer behavior evolved, embracing multiple touchpoints, Miniso adapted by adopting an omni-channel strategy that seamlessly merged the online and offline realms. This approach ensures our customers enjoy a cohesive and gratifying shopping experience, wherever they choose to engage with us.
At the heart of our global presence lies our brand ethos: “Life is for fun.” Today, Miniso stands as a publicly traded company listed on the Nasdaq under the ticker symbol MNSO. We have successfully expanded our reach to over 100 countries and regions, boasting a network of more than 5,000 stores worldwide. Our footprint includes prestigious business districts in iconic cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul. Our commitment to enhancing the lives of millions of consumers worldwide remains unwavering.
Key Milestones:
- 2018: Miniso enters Israel.
- 2019: Miniso expands to Palestine.
- 2020: Miniso establishes a foothold in the Netherlands.
As of 2023: Dozens of stores have already opened, providing employment and happiness to hundreds of dedicated employees.
At Miniso, our journey is marked by relentless innovation, unwavering dedication to quality, and an unshakeable commitment to creating joyful and high-quality life experiences for our global community of consumers.