ABOUT WOWACC
Established in 2020, WOW ACC is a leading fast fashion jewelry brand that seamlessly integrates design, production, and sales. Our mission at WOW ACC is to redefine style by exploring the boundless possibilities of self-expression through an array of diverse accessories. We anchor our brand philosophy on four key pillars: "original design, exquisite aesthetics, youthful diversity, and immersive experience." By staying attuned to global fashion trends, we continuously expand our product lines to include jewelry, accessories, sunglasses, bags, and more, with a commitment to weekly updates, providing a truly fast fashion experience for global consumers.
The founder
The inception of WOW ACC is not a result of happenstance but rather the realization of a long-held dream by an industry veteran with nearly two decades of experience in Chinese manufacturing. With a rich history of leading teams and serving as a core supplier for major international brands, including Coca-Cola, Disney, Xiaomi, Miniso, Walmart, and others, our founder, Jordan Luo, possesses an unwavering dedication to material quality, craftsmanship, design, and efficiency. Driven by a deep passion for product excellence, Jordan established the WOW ACC brand headquartered in Shenzhen, China.
The ethos of WOW ACC diverges from traditional accessory brands. While accessories often symbolize heritage for those born after the 1970s and status symbols for the post-1980s generation, WOW ACC’s core mission is to empower the younger generation to express themselves, seek spiritual enrichment, and fulfill their accessory needs. To create an “immersive experience” in the realm of jewelry shopping, we have meticulously designed a “beautiful jewelry bazaar” where every individual can effortlessly embrace their inner glamour. This shopping haven offers a relaxed and free-spirited environment, showcasing a vast array of jewelry to immerse customers in a world of adornment and delight.
Staunchly adhering to the principles of “original design and exquisite aesthetics,” WOW ACC is committed to nurturing new and original talent from diverse spheres such as art, design, and music, all poised to leave an indelible mark on the future of the fashion industry. This infusion of fresh creative energy elevates the medium of jewelry, ushering in a new era of adornment.
Continuing our journey, WOW ACC remains dedicated to bringing “original, captivating, and versatile” products to consumers worldwide, brightening lives and amplifying personal style.
Founders:
Jordan Luo
Distribution Partner:

Jordan Luo
Co Founders

Guofu Ye
Founder of Miniso Business and retail expert Top ten economic figure in Canton Representative of the 12th People's Congress of Guangdong Province Chair Professor of Peking University

Jun Lei
Founder of Xiaomi Representative of the 12th National People's Congress Vice Chairman of China Federation of Industry and Commerce Vice Chairman of Beijing Federation of Industry and Commerce Chairman and CEO of Xiaomi Technology
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